b2b lead generation

Building Marketing Partners for Unlimited Potential

Are you looking to build your Marketing Partners to increase your bottom line?

Of course you are. Every business wants to expand / build the channels required to grow your business, distribute your brand and messaging, and increase your revenue! That’s every business increases their bottom line and keeps pushing forward quarter to quarter, year to year. There’s many ways you can leverage your existing and not yet formed business relationships for a boost in sales. Spending the time to identify them now will let you harness that much more data later.

Marketing PartnersUsing Marketing Partners for Unlimited Potential

That’s a win-win goal for any business. Build an army of Marketing Partners that want to sell and distribute your product and services. It’s like having a sales army on autopilot helping you build your business. Especially if you’re working in a hot technology sector like Mobile or Cloud Computing. People are busting at the seems for these offerings, and Marketing Partners want to work with you to enhance their portfolio of offerings to their clients.

New relationships can and will help drive sales

Having this inside sales army promoting and selling your products and services is what channel / marketing partners are all about. They want to spread the word about what their companies do. Your products are part of that initiative. The end result is positive brand promotion by companies who want to sell and promote your business, because in reality it also helps their bottom line in making the sales and building their own business to client relationships. If your brand offers a hot mobile inventory tracking system for instance, and your marketing partners are hitting the retail and warehouse space you are bound to help build that partners name recognition by having them sell your products. That’s the concept of what’s driving the marketing partners to want to do business in the first place. You sell more products, and their list of services and products increases.

If you’re not already using marketing partners to increase sales with your business you should consider it now.

Author Details
Ray Lichtman received his BS from Rensselaer Polytech in 1966 and his MBA from Columbia University in 1968. After a career spanning 24 years with IBM as a Senior Marketing Representative for new business he formed OMAIUSA and has been the CEO for the last 25 years. Ray is focused on helping technology and consulting firms expand revenue and market share while optimizing staff performance.
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CEO OMAIUSA
Ray Lichtman received his BS from Rensselaer Polytech in 1966 and his MBA from Columbia University in 1968. After a career spanning 24 years with IBM as a Senior Marketing Representative for new business he formed OMAIUSA and has been the CEO for the last 25 years. Ray is focused on helping technology and consulting firms expand revenue and market share while optimizing staff performance.

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