Demand Generation by the Hour

From its inception in 1992, Outsource Marketing has offered its clients a straightforward and affordable Demand Generation campaigns to help identify true technology sales leads and appointments to help build bona fide pipeline.

Demand Generation campaigns focus on representing IT products, solutions, and professional services – reflecting the offerings, partnerships, and expertise of the respective client. Because of its virtual structure, Outsource Marketing can offer Demand Generation campaigns in affordable blocks of hours that will provide your business with significant calling activity with minimal budget impact.

Executives select the Demand Generation campaigns since it is clearly defines the number of project hours, call-attempts, and other activity included for their investment.

OMAI provides conservative estimates as to outcomes (qualified leads, appointments, and attendees) although all Demand Generation campaigns are ‘best efforts basis’ only.

Clients receive detailed spreadsheet documentation of OMAI calling activity, Word documents clearly describing any qualified lead or appointment opportunity, and a detailled Summary Report on every campaign. OMAI can also enter data directly into the client’s CRM system if requested.

Potential ROI of a OMAI Demand Generation Marketing Option:

As with the Virtual Call Center from Outsource Marketing, the expected net cost of a truly qualified lead or appointment will be a small fraction of the expected revenue if these opportunities convert to true revenue.

The real ROI is in the time saved by your inside sales staff. Avoiding the need to invest hours each week cold-calling and focusing on their individual territories, spending the time nurturing the highly qualified leads and appointments generated by Outsource Marketing’s team of Senior Sales Executives.

The Demand Generation campaign can be viewed as a strategic and affordable backup to help insure that quotas are met, revenue and other financial goals are achieved, and that the ROI of individual staff members is optimized.