Outsource Marketing prepares your campaign with a Strategic Consultation

Every marketing campaign conducted by Outsource Marketing is preceded by a customized strategic consultation and branding session to better learn your business and plan how we are going to offer your products and services to your prospects.

Smaller tech firms (and the majors) need updated messaging, targeting, differentiators, value-adds, and other attributes to help secure truly qualified leads and appointments and attendees at webinars / events.

The 2012 marketplace is the most challenging in a decade, and the usual talking points may not be as successful in awakening demand from VPs, Directors, and C-Levels. Outsource Marketing conducts with its clients an ‘ExpressConsult’ prior to the launch of calls and the securing of calling lists. This allows us to get a better understanding of your business model from the start.

Our Strategic Consultation process:

The client completes a 2-page questionnaire that takes approximately one hour to complete.  That document is reviewed by our management team after which a one-hour joint teleconference is conducted between Outsource Marketing and the client to review the responses and discuss all the aspects of the campaign and how we will help your business. We go through the entire questionnaire during the strategic consultation and leave no stone unturned.

A ‘real-world’, no-spin dialog is conducted to help equip Outsource Marketing with the verbal and strategic tools it will need to penetrate the walls of skepticism, competition, and the weakening economy. The ExpressConsult also helps identify the most suitable calling lists to utilize – focused by location, type and size of organization, executive(s) to be contacted, etc.  The strategic consultation must precede list acquisition since very often targets are changed during the strategic review.

The Strategic Consultation process helps identify all points within the campaign so we know best how to market your products and services and bring you the best ROI possible on your telemarketing campaign.

This extra preparatory step conducted by Outsource Marketing helps assure improved campaign results, metrics, and overall potential ROI of the campaign. We use our Strategic Consultation simply because it works.