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scripted telemarketing Script Reading vs. Open Conversation

by Steven Lichtman on May 8, 2012 in Marketing 101

Here is an age old topic telemarketing companies struggle with and how they go about their business. Are you using script reading sales-types, or professional-level ...

Executives Reach Executives Now (as they select 2012 suppliers)

by Ray Lichtman on February 27, 2012 in OMAI News

The first quarter of every year is critical in reaching executives, showcasing your offerings,  overcoming competitive messages, and building early pipeline. Budgets are now in place.  ...

Marketing Separating from the Marketing Pack in Q1

by Steven Lichtman on February 7, 2012 in Sales & Marketing

2012 is well into Q1 now and Vendors are having their sales and marketing teams hammer their hopefully well developed lists to generate new business ...

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