Marketing your Business, 6 Questions to ask yourself

At the start of each quarter, Outsource Marketing asks sales and marketing executives a series of questions which directly address their current business status, their plans to secure revenue for the coming period, the resources they plan to utilize, their budgets, and how they are challenging their competition.

These same executives must choose among an array of options provided by a broad range of suppliers and media. Often there is confusion since many of these media worked during good economic times but may not be suitable during a sharp economic slowdown.

Ultimately executives must select what media and marketing strategy would work best on them.

6 Questions OMAI asks all Marketing & Sales Executives:

1. How is your true revenue pipeline? – Are you on target for 2012?
2. If a scripted telemarketer called you right now, how would you react?
3. If you watch your staff cold-calling all day, is that the best use of their time and your funds?
4. If competition is penetrating your key prospects right now, are you challenging them effectively?
5. If your marketing budget is tight, are you investing your dollars into the most cost-effective resource?
6. Are you protecting your inside sales team from weak leads, RFIs, and tire-kickers?

If any of these questions is a concern for you or your business, you now know why OMAI was created in 1992. Our customized calling teams are based on your specific needs and projects. This powerful flexibility and scalability directly affects campaign results and ROI. Ask yourself these 6 Questions, and solidify your Marketing Plans for 2012.